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Behavioural profiling

BEHAVIOURAL ANALYSIS

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Decision-making Processs

The cycle of responding to various stimuli.

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Consumer Preferences

Analysis of the subjective attitude to the product.
(Consumer Consumption Plan)

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Colour Psychology

Increasing sales by using colour stimuli to attract potential customers.
(Neuromarketing)

PLAN SMART.
DO AWESOME.

DECISION-MAKING PROCESS

We will systematise the cycle of reactions to various stimuli by matching the appropriate model to your situation.

MODELS

Nicosia
Markov
Howard Sheth
Triandis
Bettman
EBK

C-CONSUMPTION PLAN

We will analyse the internal consistency of consumer choices, i.e. the rationality of the consumer's behaviour and consistent adherence to the rules according to which he organises 'product baskets'.

MODELS

X'>x
(x', y) > (x, y)

Zawadzka Theory

NEUROMARKETING

We will examine and carefully select the most suitable colour for your marketing approach based on the meaning behind each colour and its potential impact on the consumer's perception.

― Claude Monet

“Colour is my daylong obsession, joy, and torment.”

DECISION-MAKING PROCESS

We will focus on the factors that influence the behaviour of the decision-maker.

MODELS

Our decision-making analysis approach is based on the Philip Kotler classification.

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