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Strategy

MARKETING STRATEGY

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STRATEGISING

We understand that building brand recognition, boosting revenue, and attracting leads can be a tough process. At Quality, we prioritise your business objectives by making informed marketing decisions. We have the expertise to take your business to the next level.

DEVELOPMENT PROCESS

We aim to fully comprehend your brand’s value proposition, target audience, and online presence. To achieve our goals, we conduct thorough research on our target audience, create personas, and analyse your competitors searching for potential opportunities for you to gain a stronger foothold in the market.

Moving through the customer journey process, we set clear goals and adjust our key performance indicators accordingly. Our creative concept is designed to align with the objectives of our strategy.

MARKETING

We implement modern marketing principles entailing focusing on the customer rather than the product. As a result, it emphasises the centrality of exchange, which is the most fundamental method of satisfying demands.

However, that means it does not focus exactly on the needs but on the sources of customer satisfaction.

WHY BASIC AIDA?

The essence is simplicity. The AIDA model reveals the influence of the message on target audiences and presents and explains the psychological underpinnings of its operation. This abbreviation comes from:

 

  • Attention – draw attention
  • Interest – generate interest
  • Desire – evoke the intention
  • Action – stimulate action

 

In marketing strategising, these individual stages of the model are the key to demand-generation.

VIDEO / MOTION

Completely incentivize cost effective interfaces through prospective testing procedures. Distinctively reinvent cooperative potentialities for interoperable “outside the box” thinking. Assertively develop.

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PERSUASIVE

ATTENTION

We will capture consumer attention and redirect it towards the subsequent phase of the sales funnel by presenting the offers benefitting the recipient.

SHARP

INTEREST

We will generate interest in potential customers by highlighting the qualities and benefits of the offer, encouraging them to learn more.

ACCURATE

DESIRE

We will forge the desire to take advantage of the offer by hitting the recipient's expectations with the right message or sparking new, unconscious wants.

EFFECTIVE

ACTION

We will close the reaction channel to effective communication after a successful response to the stipulated message.

WHY QUALITY IS MORE EFFECTIVE?

To fully utilise the message, it’s crucial to comprehend its potential

GOALS & TASKS OF THE MESSAGE

Eliciting emotional reactions from the recipient based on factors like state, intensity, and interdependence.

INFORMATION-FLOW CHANNEL

Choosing the appropriate media to ensure efficient communication.

GOALS & TASKS OF THE MEDIA

Determining the size and traits of the target audience, costs and the frequency and duration of the message impact.

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